The Perfect Marketing Fit
As featured in the KBB Review May 2017
With an ever-expanding range of kitchen options and consumers’ expectations of the sales process higher than ever, retailers need a comprehensive mix of marketing and sales support that can be tailored for each opportunity and maximise the value of each sale.
The KBB specialist should be able to rely on their suppliers to provide a range of marketing and sales support for use with the consumer. That’s the view of leading distributor and manufacturer ECF which, with over 35 years’ experience of working with trade partners, knows what’s expected.
Trusted and trade-only
“ECF was founded on the principles of making money for our trade partners, and this is reflected in our brand values,” says Simon Noble, marketing manager. “Our reputation is built on continual product innovation that reduces installation times, flexible product choices and combinations, consistent quality, high stock levels and a determined and passionate culture to see our trade partners succeed. That’s why they trust ECF to support them in their sales process.”
Of course, traditional consumer brochures and POS materials still play a major role in the sales process, which is an area where ECF has excelled in recent years. Consumer marketing collateral is continually updated to reflect the latest trends, colours, room layouts and new features. Different print materials are used to reflect product quality and online digital configurators allow the consumer to see their design in a variety of room settings and colours.
Access to product showcase facilities
Consumers like to understand what they’re purchasing, but many trade partners either don’t have showroom facilities or, if they do, are unable to have the full range of products available on display. ECF hasinvested in a marketing suite, showcasing its latest products, at its head office near Leicester to provide ‘an extension to every partner’s business’. ECF’s team are on hand to assist with the whole sales process alongside trade partners, even providing a factory tour.
Planning and design to help sales
Alongside the marketing suite, ECF has its own planning and design team, which has proved invaluable in increasing sales, especially for developers and builders. The planning service is available to trade partners and can produce high-definition, rendered views of planned kitchens.
Helping trade partners’ businesses grow
Another key element is helping trade partners understand and maximise their profit opportunity. Each trade account is assigned a dedicated representative who is tasked with building long-term and trusted relationships, while ensuring products, marketing material and sales-support services are fully utilised. This may also include professional support from Blum Retail Services who can ensure products are professionally propped, fully accessorised and appropriately displayed to maximise impact.
A true trade partnership
“For us it’s all about being the perfect partner for our trade customers” adds Noble. “After all, if our customers are successful, we’re successful.”
Contact Kerry Williams on 03330 032000, email firstname.lastname@example.org or text ECF PARTNER to 60777 to understand how ECF can make you money.
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